Ever wondered what happened to the world’s favourite lovely bubbly chocolaty treat?? No not Aero. Cadbury’s Wispa!! Well wonder no more. Cadbury Wispas are now back on our supermarket shelves, back in our vending machines and back in our lives (still in their funky blue and red retro wrapping) and it’s all thanks to facebook. “This is the first time that the power of the Internet played such an intrinsic role in the return of a Cadbury brand,” the company said. 
This is bound to strike chords with similar companies who once overlooked social networks as a crucial communication platform for their latest campaign. On seeing the effects that user buzz and online content has had on Wispa, the possibilities for other brands are clear. By the way, don’t you think Starbursts should change back to being “Opal Fruits” again!?
