Source: MediaPost
Vying with rivals such as Google and Microsoft to conquer the mobile Web, Yahoo announced Monday that it will open up its mobile software and services to outside developers as part of a broader strategy to appeal to as many cell phone consumers as possible.
Yahoo also unveiled a revamped mobile home page and the launch of the latest version of its package of key mobile applications known as Yahoo Go at the start of the International Consumer Electronics Show in Las Vegas.
The cell phone strategy follows the blueprint laid out last fall when CEO Jerry Yang said the company aimed to be the starting point for most Internet consumers by creating platforms open to third-party publishers and developers. To that end, eBay, MySpace and MTV have already created mobile widgets tailored to the new Yahoo landing page and Yahoo Go.
Both services offer access to popular Yahoo applications such as e-mail, search, news, photo-sharing and other features found on the company's Web portal.
The new moves are also aimed at boosting Yahoo's share of the emerging mobile advertising market. By providing a wider range of content via outside developers, the company hopes to attract more mobile users, which in turn will draw more advertisers.